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Draft weekly Google Business Profile posts and customer answers

Draft a month of Google Business Profile posts and answers to common customer questions from real offers and facts, for owner approval.

Who it suits

Small business owner, freelance local SEO, small agency account manager

Time saved

About 1 to 2 hours per business per month (estimate)

Level

Easy

Updated

Oct 13, 2026

Why this task

Small businesses often post on their profile once, then stop when the week gets busy. Answers to common questions live in the owner's head or in old emails. An agent can turn a simple fact sheet into a month of short posts and clear answers in one sitting. The owner then reviews and approves, which takes minutes instead of an afternoon.

You are drafting Google Business Profile content for [BUSINESS NAME], a [BUSINESS TYPE] in [TOWN OR SERVICE AREA].

Use only these facts:
[FACT SHEET: services, offers with end dates, hours, booking method, phone, service area]

Common customer questions with the owner's answers:
[QUESTION AND ANSWER LIST]

Never mention: [EXCLUDED TOPICS, e.g. exact prices, competitor names, health claims].

Task 1: Weekly posts.
Write [NUMBER] posts, one for each week starting [START DATE].
For each post give the week, the post type (offer, update or event) and a headline of up to 8 words. Add a body of 60 to 120 words and a call to action that matches the booking method.
Mix the topics. Do not repeat the same service two weeks in a row.
Only mention an offer if its end date is after the post date. State the end date in the post.

Task 2: Answers to common questions.
For each question, write a clear answer of 25 to 60 words in a friendly, plain voice.
Keep the owner's meaning. Do not add promises, prices, times or guarantees the owner did not give.
If the owner's answer is missing or unclear, write NEEDS OWNER INPUT instead of an answer.

Rules for both tasks:
- Write in [LANGUAGE AND REGION SPELLING].
- Use at most one exclamation mark per post. No all capital words. No emoji unless I ask.
- Do not name or describe any customer.

Return two tables. Add a final column called Source fact that quotes the line of the fact sheet or answer list each draft relies on.

Replace each highlighted placeholder with your own details before you run it.

Steps

1. Build a one page fact sheet with the owner: services, current offers with end dates, opening hours, service area, booking method and phone number.
2. Collect the ten to fifteen questions customers ask most, from calls, emails, messages and reviews. Write the owner's real answer next to each.
3. Note anything that must never appear, such as prices that change often, competitor names or medical and financial claims.
4. Check the current posting rules in the Google Business Profile Help Center before you start. Rules can change, so confirm them each quarter.
5. Run the prompt below with the fact sheet and question list. Ask for four weekly posts and one answer per question.
6. Compare every draft line by line with the fact sheet. Delete any detail the fact sheet does not support.
7. Send the drafts to the owner in a table with an approve, edit or reject column. Publish nothing until the owner marks it approved.
8. Schedule or publish approved posts one per week. Add a photo the business took itself where it fits.
9. Each month, remove expired offers from the fact sheet and add new questions from recent calls before the next batch.

What you get

Two tables the owner can read in ten minutes: a dated post calendar and a set of short answers. Every row shows the fact it is based on, so checking is quick. Any question without a clear owner answer is marked for input instead of filled with a guess.

What can go wrong, and the check for each

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